B2GSOFT | Full Time
Graphic design is the art and practice of creating visual content (using typography, images, colors, shapes) to communicate ideas, solve problems, and convey messages for specific purposes, ranging from logos and websites to packaging and apps, blending creativity with business goals to inform, persuade, and engage audiences. Essentially, it's about clear, effective visual communication, making complex information digestible and creating memorable brand identities. Core Elements & Principles Elements: Line, shape, color, texture, typography, space. Principles: Hierarchy, balance, contrast, repetition, proximity, dominance, emphasis, rhythm. Key Areas & Applications Branding & Identity: Logos, color palettes, brand guidelines. Marketing & Advertising: Posters, social media graphics, web ads, packaging. User Experience (UX/UI): App interfaces, website layouts. Publishing: Magazines, books, newspapers. Signage & Wayfinding: Environmental graphics. Motion Graphics: Animation, video.